We Initiative by BLC Bank – Personal and Business Loans TVC

As bank clients, women are often subject to conscious and unconscious bias, a set of prejudices that doesn’t allow women to be taken seriously. Examples: from the banking sector, constantly asking women to bring their husbands or fathers as guarantors on their loans when not necessarily needed, another example is when the bill in a restaurant is presented to the man on the table, even if asked for by a woman. BLC Bank, having recognized women’s potential and the importance of their participation in the economy to improve the GDP, is striving to eliminate unconscious bias which prevents their growth opportunities.