Australian Finance Group’s “Oracle First” Policy Produces Profit

Australian Finance Group At Work: Australia’s largest mortgage broker aggregator has built its customer relationship management system (CRM) using Oracle’s Siebel Customer Relationship Management. By building its entire technology platform on an “Oracle First” policy, AFG has been able to add technology with minimal integration issues, but above all, can scale its business to maximize its profits quickly in good times, and to protect its margin thus retaining profitability in a more difficult economic climate. (C) Oracle Corporation 2009